“Timeback” concept — the future of the comfortable urban environment

In modern urban life, especially in large cities and megapolises, the principle of time-saving for residents is becoming increasingly important. Residents should be able to get work, studies, shops other places where they spend their time quickly conveniently. current Russian practice, this most widely applied updated concept space development implemented by Samolet Group — company's innovative approach “timeback” concept, which provides methodological connection all elements directions within target vector sustainable territorial development. The analysis competitiveness factors context introducing into practice leads conclusion that introduction can improve quality housing level service, as well more efficient use investment potential territory solve marketing tasks product promotion. medium long-term aspects, a comprehensive project portfolio contribute formation positive reputation developer, its competitiveness, positively influence regional market whole, contributing improvement competition.